Are you a first-time copywriter?
Today, I'm going to provide you 5 beginning copywriting tips.
Number One:
Your passion is far more significant than your academic credentials.
Don't be put off by the prospect of learning to write copy.
I remember thinking to myself when I first learned about copywriting that I was a little unsure and didn't have a lot of certainty.
Is this something I could do?
Because I didn't perform particularly well in school.
When I was in high school, I failed English twice. In addition, I lack a graduate degree.
Is it possible for me to achieve this?
And what I've realised is that a lot of the abilities we learn in school, maybe even in journalism, don't apply when it comes to copywriting.
Those proper scholarly writings are not the same as copywriting.
Academic writing is intended to educate, which is why it might be a little dry, tedious, or textbook-like.
Copywriting is a type of writing that is intended to persuade a potential consumer to become a customer.
It's more of a street-smart skill than it is a school-smart one.
When you think of school-smart, you think of accounting and engineering and all these skillsets; when you think of copywriting, you think of roadside.
Number Two:
Before learning long form copy, master short form copy.
So, what exactly do I mean?
So many various styles of copywriting exist when it comes to copywriting.
The long form I'm referring to may be a lengthy landing page, such as five or ten pages, or it could be creating a webinar or a direct mail piece.
If you're conducting any form of direct mail, that's OK, but learning and honing your trade takes years.
When my copywriting students are initially beginning or getting started, I usually advise them to learn a short form copy.
It may be an email or an autoresponder sequence in an email that I'm referring to.
Because when you're writing a big page, like 10, 20, it might be frightening, right?
It could take you three weeks to make something, yet crafting something small, such as an email, could take you 30 minutes or an hour if you're good.
You can also test it and send it to your clients. As a result, I believe it is a much simpler approach to enter the game.
Number Three:
You should spend 80% of your time researching and only 20% of your time writing.
One of the pitfalls.
I see a lot of new copywriters make is that they get all enthusiastic and can't wait to get to their laptop or grab a pen and a legal pad and start writing.
That's not something you want to do.
You should spend the most of your time learning about your prospect, finding out what their problems, pain spots, and aspirations are, as well as where they want to go.
When you know a lot about your prospects.
It's much easier to develop a message that speaks directly to them and that they will resonate with, rather than rushing into it because you just want to write.
It is so much easier and faster to write that copy if you do your job well, if you do your research right, and if you perform your job well.
So spend a lot of time thinking about it, researching it, and thinking it over.
Before you write a single word, consider the hooks, the pain spots, and the messaging.
Number Four:
Write in the same tone as you speak.
That's why having a degree and formal education aren't that necessary when it comes to copywriting.
Therefore, it's all about communicating, about connecting and engaging with your customer, prospect, or reader.
So, you'd like to write in a really basic language.
So, let me give you an illustration.
You might use what I call a one-sentence paragraph, which is not particularly formal in English.
When I write, I will occasionally utilise a one-word paragraph.
Consider what would happen if I were truly speaking and writing, in a single word paragraph.
Then I'll move on to the next paragraph. Again, this is highly unusual, yet it works when it comes to copying.
It works because it is simple to read. So you want to write in the same tone as you speak?
You want your prospect to be able to virtually hear you chatting to them as they read your message.
When you read something, you're like, "Ah, dude, this is like, I can't even," "You're losing me," "I'm puzzled," or "This is so difficult to understand."
Because sometimes, as an academic writer, you know how it is, they attempt to write something to make themselves look brilliant, but the audience finds it difficult to grasp.
So you're not going to do it! Write in the same tone as you speak.
Also, consider if you're writing to one individual or a group of people when you're writing.
Money equals copy.
Money equals copy.
Number Five:
Creating your own swipe files is a great way to save money.
So, what exactly do I mean?
Consider your swipe files to be your copywriting safe deposit box, okay?
So, as a beginner, because you don't have much experience, you'll want to look at other people's work.
You should look at other people's emails, landing pages, letters, marketing messages, catalogs, and everything else they do.
Including full-page ads, because when you study other people's work, you begin to notice patterns.
So, when you need to write something, the last thing you want to do is turn on your computer and stare at a blank screen, trying to think of something to write about.
That is extremely difficult to accomplish.
Professionals do not behave in this manner.
Professional copywriters have a swipe file archive to which they can resort.
Hey, you understand what?
I need to start writing a performance enhancer product campaign.
Rather than trying well, let me think.
It's going to be, I think I'll sell it this way, this will be the offer, they'd go back and say.
Okay, what are some of the ads?
What are some of the proven offers.
Selling this similar product, maybe in a supplementage, that I could look at, they'd go back and say, okay, in the last five, ten years.
What are some of the proven offers, selling this similar product, maybe in a supplementage
Here's a good hook, a good angle, and a good headline.
They look at everything and say, "OK, I guess I can come up with something similar, right.
Maybe I can modify the approach a little bit, depending on what you're selling," and then boom, and there you have it.
Therefore it's not about being creative just for the purpose of being creative.
I want to come up with something that no one else has ever thought of.
You don't want to do that because when you go to the bank and deposit your copywriting cheque, someone employs you to write the copy.
No one is going to ask you, "Hey, is this your first idea?"
That's right, the teller isn't going to ask you that.
The teller only wants to know how much money you've put down.
They don't give a damn, they don't give a damn.
So it's not a question of originality.
They don't care how long it took you to write this piece of text, either.
If you answer, "Oh, it took me like a month, man, you have no clue," they will not give you less money.
I was sat in front of my computer for hours, rather, to be more accurate, I spent one day on it.
They don't offer you more money for spending more time, or less money for spending less time; it makes no difference.
So, when it comes to developing your swipe file, be as strategic as possible.
In my library, I have a colossal swipe file. To give you an idea, I'm talking about tens of thousands.
Do you remember those three-ring binders, the ones that are this thick?
I probably have 60 to 70 of them in my library, which I've accumulated throughout the years.
I would reasonably believe of, when I need a campaign, here's one from x number of years ago that brought in $5 million or $10 million.
I'd like to know about some of the successful campaigns and pieces from which I might obtain ideas and inspiration.
Create a swipe file of your own.
People don't realise there are several components to copywriting, yet copywriters are among the highest-paid professionals on the planet.
They're what I refer to as "high-earning copywriters."
If you want to learn how to become a high-earning copywriter or if you want to learn about the various parts of copywriting and which one you should pursue, your path, and the types of copy you should focus on, this is the place to be.
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