What Should You Do To Begin Your Career As A Copywriter? Business Secret Guide

You've come to this page because you want to learn more about copywriting and how to get started.

Like you, I had no notion what copywriting was at one point.

I assumed it had something to do with intellectual property, such as patents and trademarks.

R-I-G-H-T, I believed the word meant copyright. That means you have sole authority to distribute or sell someone else's work.

It's possible that it's a book. It might be music, an image, or something else entirely.

So I was struggling financially in my early years, and like most people, I had no idea what I needed to do, so I tried a variety of things. I tried starting this business and that business, but neither of them worked out. After a few years of hardship, I was fortunate enough to locate my first mentor, who was gracious enough to take me under his wing.

And I recall him telling me this.

I'm about to show you a skill that will change your financial life forever," he remarked. "It is a skill that only a small percentage of the world's population understands and possesses. " It's a unique ability to learn, and once you do, "you'll never have to worry about money again." "You'll be able to produce cash on-demand" or "launch, start, or grow" any business you choose," he said, and I was ecstatic.

"Well, what is this skill?" I asked.

He explained, "It's the ability to write copy."

"What is copywriting?" I asked.

"I'm not sure what you're talking about."

"Copywriting," he explained.

It is the capacity to use written words to "persuade someone to take action."

That could be in response to a communication you've sent.

It can be to make a purchase of your product. It might be to click here, buy this, or do something similar.

And I didn't grasp it at first, the strength of it.

So, when I was working with him, essentially as an apprentice, I recall sending out these direct mail letters to promote products, services, and programmes to people, using the appropriate list.

And now, these are people we've never seen or spoken with, and we used to send them these letters by direct mail, offering a solution that would help them solve an issue.

And we'd send out tens of thousands of letters like this.

Then a percentage of them would reply with a letter or, in certain cases, an order form.

They would either phone the office or respond by sending us a cheque or a money order. I was taken aback. I was blown away.

These are the folks with whom I would never speak, with whom we have never met, yet who are purchasing stuff from us.

As a result, I was hooked from the start.

Right now, I'm thinking, "Wow, this is really powerful."

So, fast forward to today, and let me tell you my definition of copywriting.

After all these years, I believe I've perfected the definition of copywriting, which I'll share with you in a moment.

And I believe that once you hear it, you will be ecstatic and delighted.

It'll make your skin tingle.

Let's get started.

In print, copywriting is coming to an end. 

That's correct. In print, we're coming to a close. 

It's the ability to persuade, persuade, and persuade others.

That is exactly what copywriting entails. 

There's nothing to do with writing about it.

It's about coming to a conclusion.

Because if it's about writing, I'm not sure I could accomplish it because I flunked English in high school.

So copywriting is more about closing and selling than it is about writing, because if it were about writing.

I would not have been able to do it because I flunked English twice in high school.

So that's not the case.

And if it involves a lot of writing, especially academic writing, then all professors, teachers, and English teachers would be effective copywriters.

That isn't the solution.

So I was completely taken aback when he told me this.

He inquired, "Do you know?" "that copywriters are among "the highest paid persons on the planet," but that most people are unaware that "this profession exists"?

And as I already stated (grunts incredulously).

"That's the issue," he explained.

You have no idea what you're missing out on. "You're not getting it."

"Look around you," he said. "Look around you, everywhere.""

And I was perplexed because I was young and ignorant at the time. "Take a look around."

"Every single letter you receive in the mail, "every single TV you watch, "every single product "you buy in your life right now, "because a copywriter came up with the concept, "created the brand, "wrote the message, and that's what persuades you to buy everything around you," he added.

"Every single thing in your life, everywhere, it's copy," she says. "The movie you're watching, the script, "the storytelling, the donation letter "that asks you to donate money, "everything in your life, everywhere, it's copy." "Do you see it?" says the narrator. There's a lot of it. "It's a multibillion-dollar sector," she says, "yet no one knows it exists."

"Everyone goes to school and declares their ambition to be an accountant.

"I want to be a lawyer," she says, "but I also want to be a doctor." "I want to be an engineer," says the student.

No one is aware of the existence of this occupation.

"Do you follow me?

"Are you aware of how powerful this is?" And when he said that to me, I was completely taken aback.

Let me give you an illustration.

Let's pretend there's a business. They have a landing page and are selling a product online.

In case you're unfamiliar with the term, a landing page is a page that makes an offer to sell things.

Let's say they're making $100,000 a year with that particular product on this page, and let's say that page converts at 1%, which means that one person out of every 100 visitors buys. So it's a 1% conversion.

Let's imagine you're a copywriter and you can take a look at the page and make a few changes: you change the headline, you change the offer, you change the guarantee, maybe the call to action, you tweak the page a little bit, and now, instead of converting at 1%, this page now converts at 2%.

Now I want you to reflect on what just transpired and leave a remark below.

As a copywriter, what have you done?

Here's what you've accomplished. You've just increased this company's sales from $100,000 to $200,000 without spending an additional dollar on marketing.

Is it true that they are spending more money?

No. Is it necessary for more people to see the page?

No. Are you increasing the price of the product by adding more features? No.

All you've done is alter a few phrases or the way the product or message is delivered to the market. Do you see the significance of this?

That is copywriting's strength.

The next thought that comes to mind is, "Wow, this is incredible."

"How can I get started as a copywriter?"

You see, you could want to become a copywriter because you know how much money you can make as a copywriter if you're excellent, that you can work from home or from anywhere you want, that you can work when you want, with whom you want, and from wherever you want.

Maybe you're aware since working as a copywriter doesn't necessitate a college diploma or a large sum of money to begin with. That is completely unnecessary.

Now, when it comes to copywriting, you'll need someone who knows what they're doing to teach you how to do it.

It's really tough to simply view a video and declare, "Oh, I'll study copywriting." I always compare copywriting to a form of martial arts.

You might see a film, get an idea, or even watch a video on YouTube and say, "Hey, this is how you perform some of the movements," but how can you study martial arts?

You must attend a school. You must visit a dojo. You'll need a shifu, an instructor, or a sensei to demonstrate you the techniques, and then you'll practise them with your shifu giving you feedback and correcting your form until you can repeat the same move in the same way.

In martial arts, this is how it works. I believe that learning copywriting and being a copywriter are pretty similar.

How to Write Like a Professional Copywriter to Reach the Top of the Copywriting Industry

If you're thinking about becoming a copywriter, I could save you at least five to ten years of training time.

Get instant access to my on-demand training by clicking the link below.

Consider this a primer on what copywriting is and what copywriters do, as well as how to become a copywriter yourself if you decide this is the road for you.

So, have a look at the link below and click it.

What is copywriting, exactly? Copywriting is an evergreen course.

I am grateful for the opportunity.